Copywriting connundrums

October 20, 2010

Xavi and I just released a new feature on Bespoke Row that helps people design their shirts by asking them a few questions about themselves and then generating recommendations based on their answers of shirts that we can make.  It’s called the ‘Style Advisor’.

Surprisingly, this simple name has already given me a bunch of trouble.  Why?  Because advisor can also be spelled as ‘adviser’, and sometimes it gets underlined as being misspelled in certain text editors.  I didn’t know which to pick.

Eventually, I went with advisor because there are 70 million Google results for ‘advisor’ and only 26 million for ‘adviser’.  So, was it the right choice?  Who knows?  We’ll see if I get any comments about it being misspelled from customers.


My first National Day in China

October 9, 2010

I just spent the last week traveling through China with my parents.  I’d planned on spending a few hours every day doing work, but I didn’t actually get anything done at all…  I’d forgotten how busy it can be to travel, particularly when you’re the host and need to show someone around.

First, we went to Xi’an for three days.  It’s a great city.  The city wall is the largest intact ancient city wall in the world, and I highly recommend a walk on top of it.  We also visited the Terracotta warriors (of course!), the Big Wild Goose Pagoda, and Beilin (a garden with collections of calligraphy and sculptures that was started in the 900s).  We stayed at the Shangri-la hotel, and had drinks in the downstairs bar almost every night after our crazy taxi rides home.  All the tourist sites are just way too packed during the National Day Holiday.  The funniest part of visiting Xi’an was that everyone thought Judy was a tour guide, so they kept asking if they could get pictures with her clients or trying to get her to tell us to buy stuff.

It was so crowded at the market that when we finally found a ride in this falling-apart ‘taxi,’ we took it. Needless to say, we had a drink in the hotel bar before bed…

Next, we visited Shanghai for another four days.  There, my parents met Judy’s parents, and we spent a few days with them.  We also visited Suzhou one day while Judy stayed back in Shanghai with her parents.  It’s only 30 minutes by train to Suzhou, which is really nice.  Again, everything was too crowded, but it was still nice to visit.  As usual, the best part about visiting Shanghai was eating the dumplings.

A crowded view of the Yuyuan Garden in Shanghai

Some of the people who visited the peaceful Yuyuan Gardens with us

Finally, I’m back in Beijing, and really trying to get started on work again.  It’s tough enough to get back on track when you come back to a big company job after a vacation, but at least you have emails and other people to remind you what you need to get done.  When you’re coming back to your own project, it’s a little tougher.  Thankfully, I use Pivotal Tracker and keep lists of everything.


How Bespoke Row is running a new-product survey

September 28, 2010

We’ve talked for a long time about adding new products at Bespoke Row, so yesterday I started that process with a survey about custom pants.  We’re conducting an experiment using our Startup Mastermind spreadsheet – if we can get 5 positive responses with less than $100 of advertising, we’ll start selling pants.

To begin with, we thought about what the most important piece of information someone can share with us is.  Perhaps obviously, we realized that it’s their email address.  With just that, they’ve shown that they’re a potential customer by letting us know how to contact them when we’re ready to sell.

Therefore, we decided to make our initial survey one question long.  We start out on a page that tells people what we’re doing and asks for their email address.  If they submit it, we add them to our custom pants mailing list on MailChimp.

Initial Survey Page - just email address

Initial Survey Page - just email address

Then, we take them to a second page that has all our secondary questions – what materials/options are they looking for, whether they think the benefit will be better fit or better style, etc.  None of these are required, but if the user answers them, they’d help us make a better product.  The answers from these questions are collected in a Google Spreadsheet Form that gives us the ability to analyze the answers easily using Google’s tools.

Details Survey

Details Survey Second

I think the best part of this survey is that we randomly choose an amount of money in our potential price range and ask them “Would you be willing to pay $X for a pair of custom pants?”  This is far better than the last survey I tried, when I asked this as a multiple choice question and every person naturally chose the lowest listed price.

Finally, we take the user to a thank-you page and encourage them to try a custom shirt while they’re waiting.

All together, this was pretty easy to set up (about 5 hours) and uses MailChimp and Google Docs, which are both great free tools that do their job better than we could in-house.


Crazy Chinese Holiday/Work Day Schedule

September 22, 2010

A few posts ago, I tried an experiment and asked what people would like my next blog post to be about.  Only three people responded, but I actually thought it was a good start.  Two people voted for a post on coworking, which I wrote on Sunday.  One person voted for a post on life in Beijing, so here’s a short example of something that’s different here.

Mid-Autumn Festival is this Thursday so, naturally, people get a day off work.  This is all well and good, except that in China, one single day off work is not sufficient for any holiday, so the government gave everyone Wednesday and Friday off work, too.  However, they don’t want to sacrifice the extra working days, so now everyone has to work the Sunday before and the Saturday after.  In fact, every holiday in China is like this, and every year they come up with a brand new schedule of working days.  Sometimes, they end up with 7 or more working days in a row, just to get the odd Wednesday off.  This confuses everyone and none of my friends ever seems sure until a day or two ahead of time whether they have to go to work.

The full complexity of this fall’s holiday schedule is explained in this WSJ article.

Of course, as a foreigner who is basically working independently here, I’d be tempted to just ignore the declared work days and continue working Monday-Friday.  I do love my weekends.  On the other hand, Judy wants the time off; she has to work on the weekends, and she needs to rest.  So, overall, it’s tough.  I ended up working on Sunday for 3/4 of the day, and today I’m watching TV with Judy at home while working on and off.  It’s not really productive, but I think I’d feel guilty if I completely relaxed.


Productivity tricks for independent workers

September 21, 2010

Over the last half year of working remotely in Beijing, I’ve developed a few tricks for how to keep myself productive:

  1. At Home – It’s easy to get distracted at home, so if I feel my concentration slipping, I will often set a timer for 45 minutes or an hour and tell myself that I can’t look at any websites, check email, etc. until the timer goes off.  This is enough time to get back into the flow of getting things done, and sometimes when the timer goes off I don’t even want to stop working quite yet.
  2. At a coffee shop – Don’t sit on the couches.  If you’re not talking with people, couches are just there to make you doze off.  Plus, they’re too low and far from the table, so they’re usually bad ergonomically.
  3. On the road – Get a cell phone with tethering.  It’s usually not fast enough that you’d want to use it as your primary internet, but if you end up in a coffee shop and their network goes down right as you’re trying to send a big file to a client, it’s great to have a backup.
  4. Anywhere – Work with other people you know.  Coworking locations are great for this.  If you see the same person every other day and you always ask each other what you’re working on, it can give you a little bit of direct accountability; you see them working, plus you already told them what you’re trying to finish for the day, so now you have to get it done.

How to start a coworking community incrementally

September 19, 2010

A few months ago, I decided that Beijing really needed a coworking location, and I would be the one to build it.  I immediately started to look at office leases here and quickly became discouraged because of the extremely high cost.  At the same time, however, I’d been reading  about lean startup techniques and customer development for my own startup.  Lean startups focus on ensuring product-market fit before investing a lot of resources, so I decided to apply some of these ideas to my coworking project.  I’m glad I did, because they forced me to slow down and saved me from making an expensive mistake.

If you’re also starting a coworking space and would like to know how I’m starting small and building up, here is the process I’ve used so far: Read the rest of this entry »


Ideas for Blog Posts

September 13, 2010

Last week, I looked at my blog stats and realized that I’ve been getting far far more visitors than ever before.  August had over 700 views!  In a fit of passion, I promised on Twitter to write 7 new blog posts in September.

Unfortunately, I’ve been really busy so far this month and every day after I finish my work, I’m too tired to think of a good topic.  Now it’s already halfway through the month and I’ve only written two posts.  Therefore, I’m asking for some help.  What do you think my next post should be about?  There’s a poll below with a few broad topics I know about, and if you have anything more specific in mind (like a particular post title?), you can put it in the comments.  After three or four days, I will check the results and write a really good article on whatever wins.


Beijing Startup Founders Twitter List

September 6, 2010

I’ve started a list on Twitter of startup founders in Beijing that tweet – See it here.  Let me know if there are any I’ve missed or if you want to be included!


Automatic networking

September 6, 2010

Networking and keeping track of my contacts has always been hard for me.  Other than the occasional guilty feeling at forgetting someone’s birthday or sending late Christmas cards, it was never a big deal before February.  However, after I moved to China, I realized that I had no friends here, no one to go talk to about tech, and because I was working at home every day, I wasn’t meeting anyone.  On top of that, when I did meet new people, I was very bad at following up with them – maybe because I felt it would be awkward to offer to hang out with someone I didn’t really know yet.

For a while, I became fairly depressed, but eventually I realized that I was going to have to get over these feelings and go find some friends of my own or else I was going to go crazy.  I knew there must be a way, because every day I could see how easily my girlfriend was able to make new friends and very quickly start a meaningful relationship with them.

One of the big skills my girlfriend has that I lack is that she always knows who to call on any given day.  She instinctively knows how long to wait between contacts for friends vs. business contacts, and she can remember for whom it’s been too long.  I don’t know if my brain is just different from hers, but I find that requires a lot of effort.  If I haven’t seen someone for a long time, I’m probably less likely to think of hanging out with them, not more likely…

Luckily, I’m an analytical programmer, so I can use a computer to do this thinking for me.  I made myself a spreadsheet that keeps track of my contacts and calculates when the next that I should reach out to each of them is.  Every person can have their own period of time that I should wait, so if someone’s a good friend, I can remember them every three weeks, but if someone just needs an update every once in a while, I can send them an email every three months and be ok.  I now check this every week to see who I should get in touch with.  For example, this week, I need to email my friend Jason and see how he’s doing in Boston.

After using this for a while, I feel much more confident about getting more people in my network and not worrying that I’ll lose track of them.  I can safely say that I’ve made more new friends in the last month than in the first five months I was in Beijing.

I actually think this would be a fun web app to build.  Would anyone else be interested in getting an email every Monday that reminds you who you should be in touch with this week?  If there’s a positive response, I’ll take a few days and build an MVP for this and send everyone an invite.


Beijing Coworking – Making Progress

August 24, 2010

Last time I posted about Beijing Coworking, I’d had 10 responses to the survey and was starting to evaluate locations in Beijing.  In the meantime, a lot has happened. Read the rest of this entry »


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