I’m spending the day at WorkBar Boston today. Since Judy and I are starting a coworking space in Beijing, I want to visit as many as I can in America to see what other people are doing and get some ideas.
Workbar is about 2500 square feet in the basement of a building near South Station. This is a really great location because it literally takes less than 5 minutes to walk here from the subway. The inside is extremely colorful and has a lot of art on the walls, which adds up to make it very comfortable. They’ve separated their space into three main working rooms, each of which has about 10-11 seats (two per table generally). One of them is set up sort of like a cafe. In addition, they have one conference room, a lounge area with a couch, and a few little nooks where people can talk on the phone.
Today, I learned three great ideas from them:
- Occasionally have a ‘free day’, but not let everyone have a free day anytime. This is different than most places I’ve seen, and I really like it. Today, WorkBar is really crowded and people are meeting each other, etc. This probably makes it seem more lively than it usually is and helps people make relationships with each other that they then associate with WorkBar. I still like the idea of letting people try out coworking, but maybe we could combine monthly free days with a 2-hours-free first time bonus. That way, you can’t just get a whole free day anytime, but you can always try it out.
- Bring in outside services for coworkers to talk to. WorkBar concentrates on the tech industry, so they’ve brought in an associate VC to talk to startups today for 15 minute increments. It’s totally free and can be about anything you want. I talked with him about how to find quality contractors and cofounders and he had a lot of good advice.
- Charge for extra services to reduce the normal cost of coworking. This might be a big idea for me because rent in Beijing is so expensive that we’re going to have to charge a lot comparatively for memberships. WorkBar charges separately for conference room space ($20 USD/hour, which is pretty high), but also has low regular membership fees ($150/mo). You can also get memberships that include conference space and dedicated desks for more, up to the top plan for $500/mo for large companies that have a few people based in Boston and frequently need to host events.
